Brand Deals Course — Pitching, Pricing & Contracts (Kenya)

Name: Brand Deals Course — Pitching, Pricing & Contracts (Kenya)
Availability: InStock

A practical, step-by-step course that teaches Kenyan and African creators how to win, price, deliver and renew brand deals. Learn to craft pitches and media kits, build a KES rate card, negotiate fair contracts, manage deliverables and get paid securely using Anga's escrow and M-Pesa payouts.

Intermediate~8 hours5 modules20 lessons100% free🎓 Certificate on completion

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Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Build a platform-specific rate card in KES (Instagram, TikTok, YouTube, X, Facebook) and price a campaign confidently
Write persuasive pitches and proposals tailored for WhatsApp, email and Anga campaign invites
Create a professional media kit and portfolio that converts small and large Kenyan brands
Negotiate clear payment, usage and revision terms; use Anga's escrow and receive M-Pesa payouts
Draft a simple Statement of Work (SOW) and checklist so you always deliver on brief and get approved
Produce campaign reports with KPIs that win renewals and long-term brand partnerships
Spot contract red flags and protect your IP, ratings and reputation as a creator

Course curriculum

Module 1

Module 1 — Foundations: How Brand Deals Work in Kenya

Understand the local brand-deal landscape and what brands in Nairobi and county towns actually pay for. Learn the types of deals, where they come from (including Anga), and which audience metrics matter to Kenyan brands.

1Types of Brand Deals and Who Pays20 min

2Anga and the Kenyan marketplace: how creators and brands meet20 min

3Know your creator business: niche, audience and metrics that sell20 min

4Collecting and presenting local proof — case examples20 min

✓Module quiz

Module 2

Module 2 — Pitching, Proposals & Media Kits

Learn to write short, high-conversion pitches for WhatsApp and email, craft a clear proposal for campaign invites, and build a compact media kit that works on mobile and in PDF for Kenyan brands.

1The 30-second pitch: WhatsApp & email templates that work20 min

2Writing an effective campaign proposal20 min

3Create a mobile-first media kit (PDF one-pager)20 min

4Portfolio builds for Instagram, TikTok and YouTube20 min

✓Module quiz

Module 3

Module 3 — Pricing, Rate Cards & Negotiation

Price your work with confidence using practical KES examples, build a rate card by platform, and learn negotiation scripts, payment terms and contingencies suited to Kenyan brands and Anga's escrow model.

1Calculate your minimums: costs, time and baseline day rates20 min

2Build a platform-specific rate card (with sample KES figures)20 min

3Negotiation tactics and scripts for Kenyan creators20 min

4Payment terms, invoicing and using Anga + M-Pesa escrow20 min

✓Module quiz

Module 4

Module 4 — Contracts, Deliverables & Project Management

Turn agreements into clear SOWs: define deliverables, timelines, approval rounds, revisions, usage rights and dispute resolution. Use lightweight project management that fits WhatsApp-first workflows.

1Contract essentials and red flags20 min

2Writing a simple Statement of Work (SOW) and checklist20 min

3Managing approvals, revisions and content delivery20 min

4Protecting IP, usage rights and your creator rating20 min

✓Module quiz

Module 5

Module 5 — Deliver, Report, Invoice and Renew

Execute campaigns mobile-first, produce concise reports with KPIs and ROI signals, invoice and get paid on time, and convert one-off gigs into ongoing partnerships and renewals across Kenya and Africa.

1Shooting and delivering to brief (mobile-friendly production)20 min

2Reporting that proves value: KPIs that matter to Kenyan brands20 min

3Invoicing, getting paid and closing the campaign25 min

4Asking for renewals, upsells and building long-term brand relationships25 min

✓Module quiz

Prefer to start with an article? Read Brand Deals Course 2026 — Pitching, Pricing & Contracts from our blog.