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Creator Analytics: Read Your Insights, Prove Your Value, Price Your Campaigns

Turn the numbers hiding in your Instagram, TikTok, YouTube, X and Facebook dashboards into real income. In this hands-on social media analytics course you'll learn to read platform insights, calculate honest engagement rates, and use your data to grow your audience and price brand deals with confidence — built for Kenyan and African creators earning in KES via M-Pesa.

Intermediate~7 hours6 modules25 lessons100% free🎓 Certificate on completion

Take this course on Anga

Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Course curriculum

Module 1

Stage 1: Why Your Numbers Are Money

Before touching a dashboard, understand what data actually matters to brands and why a small, engaged Kenyan audience beats a large lazy one. Set up the analytics access and mindset you'll use for the rest of the course.

1The metrics brands actually pay for20 min
2Vanity vs. value: why follower count lies20 min
3Switching on your analytics (all five platforms)30 min
4Your baseline snapshot25 min
✓Module quiz

Module 2

Stage 2: Reading Each Platform's Insights

A guided tour of the native dashboards, translating confusing labels into decisions. You'll learn to read each platform on its own terms because a 'view' on TikTok is not a 'view' on YouTube.

1Instagram & Facebook Insights decoded25 min
2TikTok Analytics decoded25 min
3YouTube Studio decoded25 min
4X (Twitter) analytics decoded25 min
5Reading demographics: is your audience even Kenyan?20 min
✓Module quiz

Module 3

Stage 3: Engagement Rate — The Number That Sells You

Engagement rate is the single figure brands ask for first. Learn to calculate it honestly, benchmark it against Kenyan norms, and present it so it works in your favour.

1The three ways to calculate engagement rate25 min
2What counts as 'good': African benchmarks20 min
3Spotting fake and bought engagement22 min
4Building your engagement-rate one-pager25 min
✓Module quiz

Module 4

Stage 4: Using Data to Grow

Analytics only matter if they change what you do next. Turn your insights into a repeatable content strategy that grows reach and engagement without guesswork.

1Finding your winners: content audits45 min
2Best times and posting rhythm for your audience20 min
3Testing and reading the results25 min
4Setting growth goals you can measure25 min
✓Module quiz

Module 5

Stage 5: Pricing Campaigns With Your Data

This is where numbers become KES. Learn to translate reach, engagement and effort into fair, defensible rates and build a rate card brands respect.

1What actually drives your price20 min
2Building a KES rate card per platform25 min
3Pricing bundles, usage rights and add-ons25 min
4Setting up your Anga rate cards and proposals25 min
✓Module quiz

Module 6

Stage 6: Proving Campaign Results & Winning Repeat Work

The creators who get re-booked are the ones who report results well. Learn to track a live campaign and turn its analytics into a report brands love — the foundation of a strong rating and steady income.

1Setting up tracking before the campaign starts25 min
2Reading paid & promoted-post analytics25 min
3Writing a one-page campaign results report25 min
4Ratings, relationships and raising your rates20 min
✓Module quiz

Prefer to start with an article? Read Social Media Analytics Course 2026: Practical Guide from our blog.