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Digital Marketing Essentials Beyond Social

Practical, Kenya-first digital marketing course for creators: learn SEO basics, email & WhatsApp campaigns, landing pages, and simple analytics so you can grow audiences and win paid brand work on Anga.

Beginner~10 hours6 modules26 lessons100% free🎓 Certificate on completion

Take this course on Anga

Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Course curriculum

Module 1

1. Foundations: Channels, Goals and Creator Value

Map marketing channels beyond social, set measurable goals, and learn how creators package services and pricing that brands buy on Anga. Focused on Kenya realities: data costs, WhatsApp-first communication and M-Pesa payouts.

1Why digital marketing beyond social matters for creators20 min
2Audience, message and micro-niches for Kenyan creators20 min
3Set measurable goals and a small KES budget20 min
4Packaging services and pricing for Anga campaigns30 min
✓Module quiz

Module 2

2. SEO Basics for Creators (Search that Finds You)

Practical SEO for creators: find the keywords your Kenyan audience searches, optimize titles/descriptions, and use free tools (Google Search Console, Trends). Apply to a blog post, YouTube video or long-form caption.

1Keyword thinking for creators: intent and local words25 min
2Free keyword tools and quick research workflow25 min
3On-page SEO: titles, descriptions, headings and thumbnails20 min
4Technical and local SEO basics creators can do25 min
✓Module quiz

Module 3

3. Email Marketing & WhatsApp for Creators

Build owned lists and direct lines to your audience using affordable tools that work in Kenya. Capture leads, create simple automations, run compliant broadcasts, and use WhatsApp Business and M-Pesa together.

1Lead magnets and ethical opt-in (Kenya Data Protection Act basics)20 min
2Choosing a platform: MailerLite, Mailchimp, Brevo and local considerations25 min
3Write and send your first email campaign20 min
4WhatsApp Business basics and broadcast flows20 min
5Using WhatsApp + M-Pesa for conversions20 min
✓Module quiz

Module 4

4. Landing Pages & Simple Conversion Funnels

Create fast, mobile-first landing pages with clear CTAs that work on slow mobile data. Use Carrd, MailerLite landing pages or ConvertKit, add forms, UTM links, and a payment step for Kenya customers.

1Landing page anatomy: headline, proof, CTA, and trust20 min
2Build a landing page with Carrd or MailerLite (step-by-step)20 min
3Add payments: M-Pesa paybill, Lipa Na M-Pesa & payment links20 min
4CTA testing and low-cost traffic ideas40 min
✓Module quiz

Module 5

5. Simple Analytics, Tracking and Reporting

Learn the lightweight analytics creators need: GA4 basics, UTM tagging, tracking email and landing page conversions, and preparing a one-page campaign report brands understand.

1Set up Google Analytics 4 and one conversion event30 min
2UTM links and tracking campaigns across channels20 min
3Reading results: what creators should report to brands20 min
4Simple ROI math for creator campaigns20 min
✓Module quiz

Module 6

6. Run a Creator-Owned Digital Campaign (Capstone)

Plan and execute a small campaign for a local brand or your own creator product: brief, assets, channels, payment, delivery and reporting. Includes pitching on Anga and using escrow + M-Pesa payouts.

1Write a compact campaign brief and deliverables checklist20 min
2Create assets: captions, an email, and a landing page45 min
3Launch, monitor and tweak in the first 7 days20 min
4Prepare and deliver a one-page result report for the brand20 min
5Collect payment via Anga escrow and M-Pesa, and gather testimonials20 min
✓Module quiz

Prefer to start with an article? Read Digital Marketing Course 2026: Practical Guide for Creators from our blog.