How Social Algorithms Work — Instagram, TikTok, YouTube & Facebook

Name: How Social Algorithms Work — Instagram, TikTok, YouTube & Facebook
Availability: InStock

Practical, Kenya-first course that shows how social algorithms rank content and what to DO to win on Instagram, TikTok, YouTube and Facebook. Includes Kenya/Africa examples, low-data production tricks, and step-by-step guidance to price and deliver brand campaigns via Anga.

Intermediate~8 hours6 modules24 lessons100% free🎓 Certificate on completion

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Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Optimize Instagram Reels, feed posts and Stories to improve discovery, saves and shares
Design TikTok hooks, trend-led formats and duet/stitch strategies that get onto the For You Page
Structure YouTube titles, thumbnails, Short and long-form content to win search and recommendations
Plan a cross-platform republishing workflow that saves mobile data and grows local audiences
Create platform-aware rate cards in KES, write winning proposals and deliver campaigns on Anga
Use native analytics and simple A/B tests to iterate content with measurable KPI experiments
Report campaign results to brands with clear, local metrics and receive secure M-Pesa payouts

Course curriculum

Module 1

Module 1 — Foundations: How Social Algorithms Actually Work

Core concepts you must know before you create: ranking signals, how platforms measure quality, and how local realities (mobile data, time-of-day, language) change what wins in Kenya. Module ends with a quiz.

1Signals, Metrics and Why Platforms Rank Content25 min

2User Intent, Context and the Local Audience Effect25 min

3Reading Native Analytics Across Platforms25 min

4Simple Experiment Design for Creators45 min

✓Module quiz

Module 2

Module 2 — Instagram: Feed, Stories and Reels That Get Seen

Practical Instagram tactics for Kenyan creators: Reels best practices, caption and hashtag strategy, Stories for community, and data-saving production. Module ends with a quiz.

1How Instagram Ranks Feed Posts, Carousels and Reels20 min

2Create Reels That Trigger the Algorithm (Hook, Retention, CTA)25 min

3Captions, Hashtags and Geotags for Local Discovery22 min

4Low-Data Instagram Workflows & Cross-posting to WhatsApp25 min

✓Module quiz

Module 3

Module 3 — TikTok: Winning the For You Page (FYP)

TikTok-native strategies: understanding FYP signals, trend mechanics, sounds and duet/stitch formats—plus Kenya-relevant examples and low-cost trend discovery. Module ends with a quiz.

1How the For You Page Works and What It Looks For20 min

2Hook, Pattern and Repeatable Formats25 min

3Using Sounds, Duet, Stitch and Local Trends25 min

4Trend Research in Kenya and Content Calendar25 min

✓Module quiz

Module 4

Module 4 — YouTube: Shorts, Long-Form and Recommendation Signals

How YouTube balances search and recommendations, when to prioritise Shorts vs long videos, and thumbnail/title tactics for clicks that convert to watch time. Module ends with a quiz.

1YouTube Recommender vs Search: When Each Wins20 min

2Shorts Strategy vs Long-form: A Kenyan Creator Playbook25 min

3Thumbnails, Titles and Early Watch Signals25 min

4Local SEO: Languages, Tags and Community Topics25 min

✓Module quiz

Module 5

Module 5 — Facebook & Cross-Platform Distribution

Use Facebook's groups, pages and boosts along with republishing workflows that preserve quality while saving mobile data and time. Learn WhatsApp-first distribution and small-budget paid boosts. Module ends with a quiz.

1Facebook Feed and Groups: Organic Tactics That Still Work25 min

2Repurposing Content Across Platforms Efficiently25 min

3WhatsApp and SMS Distribution for Kenyan Audiences25 min

4Small-Budget Boosts and When to Pay for Reach (KES examples)25 min

✓Module quiz

Module 6

Module 6 — Monetise: Rate Cards, Pitches and Campaign Delivery with Anga

Turn algorithm wins into paid campaigns: build platform-by-platform rate cards in KES, write proposals, deliver content and get paid via Anga's escrow + M-Pesa flow. Module ends with a quiz.

1Build Platform-Aware Rate Cards in KES (Examples)25 min

2Write a Campaign Proposal that Matches a Brand Brief25 min

3Using Anga to Find Campaigns, Submit Work and Get Paid25 min

4Reporting Campaign Impact to Brands25 min

✓Module quiz

Prefer to start with an article? Read Social Media Algorithm Course 2026 — Practical Guide from our blog.