Pricing Your Influence: Rate Cards, Rights & Raises
Take this course on Anga
Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.
What you'll learn
- Price a brand deal and build a one-page KES rate card per platform (Instagram, TikTok, YouTube, X, Facebook).
- Calculate production, data and time costs to set baseline and per-post rates in KES (with USD equivalents for reference).
- Set and price usage rights (time, territory, exclusivity) and write simple licensing clauses for brand deals.
- Negotiate offers via WhatsApp/Anga, respond to briefs with confident proposals and win higher fees.
- Create a 90-day plan to raise your rates and communicate increases to brands without losing work.
- Publish an optimized Anga profile with rate cards and submit proposals that match Kenyan brand briefs.
Course curriculum
Module 1
Foundations: What Pricing Means for Kenyan Creators
Core concepts, local reality checks (data costs, transport, Nairobi vs county towns), types of deals and the basics of value vs cost pricing. Includes a short module quiz.
Module 2
Rate Cards by Platform: Create Your One-Page Price Sheet
Platform-specific pricing guidance for Instagram, TikTok, YouTube, X and Facebook plus templates and examples for nano & micro influencers. Includes a short module quiz.
Module 3
Value-Based Pricing & Negotiation Skills
Price based on the brand's objectives, audience value and campaign ROI; scripts for WhatsApp-first negotiations and proposal templates. Includes a short module quiz.
Module 4
Usage Rights, Contracts and Payments in Kenya
How to price and document usage rights (time, territory, exclusivity), contracts, invoicing, M-Pesa and Anga escrow mechanics and simple dispute steps. Includes a short module quiz.
Module 5
Raising Rates and Scaling Your Earnings
Practical tactics to raise fees, package offers for larger activations and work with many local brands at once. Includes a short module quiz.
Module 6
Apply It: Build Your Rate Card, Proposal and Anga Profile
Hands-on workshop to produce a live rate card, write a winning proposal for a Kenyan brand, and optimize your Anga profile to get invited to campaigns. Includes a short module quiz.
Prefer to start with an article? Read Influencer Pricing Course: Rates, Rights & Raises 2026 from our blog.